Hi! I'm Alexa. I wanted to give a quick hello. Thank you so much for coming to the site and checking out my brand + shopping. You are supporting a single woman owned small business when you shop Euphoric and I am extremely grateful for you!
I've been involved in the equestrian industry for as long as I can remember. I grew up riding in Southern California and then went to college at The University of Arizona. I owned an equine boutique after graduation and then left that to go pursue a job working for Samshield America. I spent quite a bit of time there, running the social media for North America and sales for the West Coast- I was also involved in their debut clothing launch.
I rode my entire life and had to take a long break after college, I missed it so much but always knew riding would find its way back into my life. I got back into the ring about two years ago and now compete with my horse Ziro in the amateur jumpers.
This clothing line was launched after not being able to find cute riding clothes that would double from the barn to my daily life after. I never felt my best going from the barn to work or to lunch with my girlfriends on the weekend after lessons.
Every piece is made here in Los Angeles and I am so proud to be able to do that. Everything is extremely comfortable and has been tested many times at the barn and beyond!